Tuesday, April 5, 2011

Game v/s FALTU - What went right and wrong?


MUMBAI: On their release, one would expect this game and would FALTU elbow to elbow with each other on their release if it would have a slight advantage because of its appeal of youth and music Chartbuster. However Abhishek Bachchan was not taken too lightly and therefore either it was planned that both films take about 50% each opening.

But what happened this weekend was something that neither policy makers nor the game FALTU been polled. Let's talk first game. The film simply does not open anything that clearly shows that the vouchers had failed to make any impression whatsoever, the music was not fame and Abhishek Bachchan was at its lowest post-breakup Hum Jee Jaan Sey Khelein and Raavan. One thing on a film to be released and another not given a chance at all. If involved, it is unfortunately it without even bothering to check what the movie was.

F.A.L.T.U. has made a fantastic start on all that was then only Yamla Pagla Deewana this year. In fact, other hits like Weds Tanu Manu, No one killed Jessica and Dil Hai Toh Bachcha Ji had begun on a note much slower than the creation of FALTU has only proven to be miraculous.

Although there was no value to boast of a star, three factors that worked in favor of the film were - 1) Chartbuster music, 2) Terrific all around the promotion by the producer Vashu Bhagnani and 3) the quality promotions that kept taking new form each week.

The success of films like Weds Tanu Manu and No One killed Jessica goes to prove once again the public is willing to wait, even star business less than open arms, as they boast a unique content.

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