Tiffany Villager: Piggyback publicity irks 2 NBA players

NASHVILLE, Tenn. - While you're famous, or you know someone famous. You can be exactly the kind of person reality TV producers are looking in these days when so many people hope to profit from their 15 minutes - or more - of fame.

Many reality show participants felt that the program will start their careers, perhaps leading to book deals, endorsements of products, other television appearances, other benefits of celebrity.

But what happens when a person who is not yet known is a reality show just because of its relationship with someone famous? And if that celebrity is not so keen to have the spill secrets about his hangar on a reality show?

Recently, two former players lovers National Basketball Association hopes reality TV would collect them such fame. Discount Media produces the "wives of basketball" program for VH-1. "This series about the life of the initiate wives, girlfriends and a few ex-wives of some of the greatest basketball players in the game," Shed site said. "These ladies live the life. They drive the best cars, live in great palaces, wear designer clothes and jewelry and only travel first class. But the high life is not all glamor. To the protected, they must deal with jealousy and drama of life in - and stay -. The inner circle "

But Chris Bosh of the Miami Heat and Gilbert Arenas of the Orlando Magic are trying to prevent their exs, Allison Mathis and Laura Govan, participate in the program. The two men have filed suit in U.S. District Court in California recently with a laundry list of claims, including trademark infringement, right of publicity and misappropriation of likeness. Mathis is now pursuing against Bosh, because it claims "Women Basketball" its past in the series after Bosh complained. (Costume Bosh is to proceed anyway.)

Bosh and Arenas claim that exs advantage of their connection to them, and that women's participation in the "wives of basketball," it seems that players support the program. In their complaints to both basketball players say women should not be able to hide behind the First Amendment. Arenas in trial, he told his ex and delivery of the media "are not" express "anything but their attempt to take advantage" of his fame.