Naked Heidi Klum wants to pump you up for 'Project Runway'

Image Credit: Robert Erdmann/Lifetime

Nude as marketing for a show about clothing? Cons-intuitive. But almost anything is possible with the help of sexy German supermodel Heidi Klum project-turned-host Heidi track.

In a new ad for the ninth season of Lifetime Emmy, Heidi Klum has boldly Auf Wiedersehen both clothing and basic safety precautions. Is it just us or do scissors look a little too close for comfort? (Boy, if some would not give this pair of scissors ..) The appeal of sex is certainly not lost on Klum itself - or its two most famous, um, assets. "It's certainly sexier than the previous campaigns we have done," she told People. "I guess you could say" Hans and Franz celebrate the season nine. "Mein Gott, wir lieben Deutschland.

Season 9 premiere is July 28. The format of 90 minutes presented last season seems to have breathed new life into the show surprisingly, it is solidly on the road to recovery after his not-so-entertaining sixth and seventh seasons. (Remember that one episode ...? Yeah, neither do we.) We hope that this season, expected to feature celebrity appearances, including the judges of Kim Kardashian, Zoe Saldana, Christina Ricci, and Malin Akerman ( "Children's Hospital"), Project Runway is still on the rise. Pillars - Klum and judges Michael Kors co-and Nina Garcia - will return alongside more fabulous fashion sensei Tim Gunn.

What are your thoughts, PopWatchers? Heidi looks like au naturel? Or should a show about fashion characteristic of its host more than just a few points of clothes?