Thanks to a choice from Atlantic County Superior Court Judge Nelson Johnson on Thursday, February 10, Resorts Casino Hotel in Atlantic City has for the time being conquest over NJ Transit. Johnson ruled the transit company may not eliminate an promotion billboard, which it considers unsuitable, for Resorts' new "Moonshine Follies" variety show. Nelson has ordered court hearings on March 10 to settle on how to carry on.
The controversy goes up in flames after February 1, when Resorts borrowed an Atlantic City Expressway billboard over a NJ Transit train station. The announcement shows a insufficiently dressed showgirl's backside, with the word "moon" from "moonshine" highlighted just to the right of her rear-end.
According to NJ.com, the complaints from local people to politicians finally reached NJ Transit, owner of the land under the billboard. Resorts owner Dennis Gomes accused the agency and its promotion company of aggressive to remove the billboard, or to cover it with a different poster.
"Moonshine Follies" is Resorts' first complete show since veteran casino operator Gomes, and his partner Morris Bailey acquired the bothered property in December 2010 for $31.5 million.
Gomes has a solid history of rejuvenating casino venues during the U.S. He is staking Resorts' prospect by capitalizing on HBO television's successful new Boardwalk Empire series. The show is a takeoff of Judge Nelson's 2002 novel, Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City. The entire casino property has been re-branded with a loud '20s Prohibition theme.
The CourierPostOnline.com stated that Gomes calls the billboard safe, compared to what is advertised in Las Vegas, and finds the turmoil unfounded. He states his five children have "seen butts all their lives and they have turned out fine."
Johnson issued a show-cause order. It requires NJ Transit and its ad agency to appeal their case against his issuing a warning order that would make illegal them from changing the billboard until its hire period expires at the show's concluding in mid-April.
According to NJ.com, NJ Transit spokeswoman Penny Bassett-Hackett recognized the agency's lawyers are reviewing the position, but declined further statement.
0 Comments